The Sturgeon family believes in hard work and treating their customers as GOD has asked people to do, treat others as we would have others treat us. Going the extra mile, making the extra effort. These are all the things that have permitted a family business to prosper in an extremely competitive market place is drastically changing times. ‘The key to our success lies in us genuinely caring for the people who have put their trust in us to care for their sight.’
Toni Sturgeon is also in the optical business as a lens consultant and representative with one of America's top optical lens manufacturers. She is able to stay abreast of the newest innovations in lens and lens coating technologies.
Over the last 50 years, particularly in the last 30, almost all of the independent optical companies have gone out of business and many of the big boys have either been bought or consolidated. In 2019 there is only a hand full of players in the optical marketplace. The main source of all-optical retail today is down to three players and they have their own eye insurance, frame, and lens manufacturing. This is not a good thing if you are an optical consumer.
On-line optical retailing is also a major player in the optical arena today. These online companies are selling lenses and frames for prices that are sometimes 50% below the average prices charged by brick and mortar stores and albeit a result of many factors the two biggest reasons are volume and low overhead that goes along with no store to maintain and also no real service, it’s a buy and throw away culture.
Sturgeon’s philosophy has always been competition is healthy, if they can do it we can too, so we also feature several lines of complete eyeglasses starting at $30.00.
For over 52 years the Sturgeon family has found a way to compete and prosper. No gimmicks or tricks just straight-up competition and we are confident we will find a way to match whatever the market trends of the day are so we simply have one request. Call our phones, e-mail us, contact us on social media, or stop in our store and ask for a quote. We not only boldly state our ability to compete but you get our famous service with everything you purchase from us as a bonus.