Sturgeon's Optical provides the highest quality, compassionate eye care to ensure you and your family is healthy and happy.
Born May 16th, 1930 is the Patriarch & founder of the company. He began his career in the business just after returning home from the Air Force in1951 and retired just shortly before his death in Feb. 2019. He was a kind and thoughtful mentor, father and employer having started or aided many people in the optical industry over his almost 70 years in the business, among them were his wife 1934-2007, and his three children, Colan, Mark, and Toni.
We salute you, Mr. Sturgeon, missed but never forgotten.
Born in 1955, Colan, the eldest son of Gerald, started in the optical industry, like the other two siblings, watching his dad read prescriptions and grind lenses in his shop on Central Avenue, in the back of Village Optical. In 1974 Colan went to work with his dad at Tri-State Optical where he started in the grinding laboratory, cutting laps, fining and polishing spheres and cylinders, generating lenses and finally finishing lenses. He later took the challenge of managing SaveRx Vision Center, a business that his father purchased and renamed Sturgeon’s Optical in 1977 and after a brief stint of selling shoes for Gary’s Super Shoe Biz Colan returned to optical, taking SaveRx from a struggling Satelite optical store and into a free-standing and growing optical enterprise.
In 1980 Gerald and his wife Chris moved the growing business into a much larger building directly beside the Keith Albee Theater in Huntington, WV. At this same time, Colan joined with two friends and formed a geological exploration company, RMS. Unfortunately, demand for WV coal took a deep downturn in the early ’80s and the company struggled to find resources. It was a tough time so Colan took employment with Dr. T. Roisman MD, setting up his new surgical center and clinic in Huntington. In 1986 Colan left the clinic and joined Gerald and Mark in their brand new adventure Super Store on route 60 in Barboursville where they remain to this day.
Born in 1959, Mark, the next son born to Gerald and Chris, started in the business as his brother, in the back of Village Optical, standing on a milk crate and putting pin bevels on glass lenses. In 1977, Mark went to work for Tri-State Optical where he too learned from the foundations up. From grinding to finishing and in 1980 relocated to run a plastic lens only wholesale grinding lab Gerald had started, named Tru-Plastic Lens. In 1982 Mark moved his young family to Columbus Ohio where he ran the grinding lab for Dr. Tuckerman and Thall, later to be purchased by Dr. Steve Tuckerman, Mark would take on the responsibilities of Lab foreman for Tuckerman Optical’s chain of 40 plus stores in OH, MI, and ID.
In 1985 Mark returned to WV and opened the second Sturgeon’s Optical store in Barboursville where he would be united with his brother Colan in 1986 and later Gerald in 1988. The father and son's team built a million-dollar business in the same town where Village Optical had opened its doors way back in 1967.
Born a Hollywood baby in 1966, Toni is the third baby born to Gerald and Chris, also has worked off and on in the optical industry. She also has a degree in fashion technology from FIT in NY. Toni has worked in multiple facets of optical over the years, most notably in lens sales for both lens manufactures and fabricators and is currently representing Hoya Vision.